Search Engine Optimization


You know you need to write content, but are you creating the right content to position your business as an authority?

WHO Digital Strategy specializes in auditing your existing site for improvements and finding gaps to create new content that has high value and a high return on your time and investment.

Natural, or often called Organic, search engine optimization is the unpaid listing of your website in search engine indexes and ranking in search results. People type or voice a query and a listing of websites on a Search Engine Results Pages (SERP) are produced. Improving your site positioning through best practices is one aspect of SEO.

WHO takes the time to learn about your business so we can optimize your site, app, and profiles. We don’t use a cookie cutter approach to keyword planning and content.

Tired of not understanding what your SEO Agency is doing for you? We understand and thrive on providing transparency in our Sprint-based projects. No long-term retainers and contracts.

There are many factors to consider when creating a content optimization strategy and they are all related. Understanding the marketing principles of your target audience and competition will help in positioning for the right market. Properly building and implementing that content created for your clients and prospects creates a long-term strategy for success. Organizing all this information for SEO will make sure search engines see your business.

We pride ourselves on helping business show their best features and be indexed for their search targets. We accomplish all this in a customized set of marketing sprints with defined budgets, and beginning and end dates we will meet.

SEO Agency and Consulting

Our primary service is working with clients in an ongoing partnership to update their digital assets for search engine optimization and develop content strategies to work with your online presence. We also work with other marketing agencies to provide deeper expertise in areas they may need additional help. As new content is researched and strategically added, as search engine features change, we work with you to keep your site engaging and running at top speed.

SEO Services and Digital Strategy at our agency include:

Technical SEO Audit Services

We see under the hood of a lot of sites. This helps us see what works and how to discover common problems. Comprehensive review and analysis of content, structure, and code are followed with prioritized suggestions delivered to your team along with a timeline for improvement.

Topic and Keyphrase Research – Content Strategy

We listen to you to develop a deep appreciation of your business. We study how prospects talk about your sector, then use multiple sources to create a keyphrase strategy with very specific targets. Keyword mapping is the foundation of a comprehensive SEO program.

Privacy Compliance

Privacy compliance such as GDPR and CCPA are the precedents for a series of new compliance guidelines that will be implemented over time. We monitor guidelines and legislation and provide the means to keep your website and terms current with the latest requirements.

Schema and Entity Mapping

Machine learning and search crawlers rely heavily on understanding the topics and entities of your web pages. We build custom nested schema that goes beyond plugins to deliver exact solutions and authority for your pages.

Competitor Gap Analysis

Discover your competitors and their strengths and weakness on the web. Surprisingly, these may not be the same competitors your sales team identifies. Learn about the gaps in your online vs. offline strategy and how you can use competitor data to determine your success and set achievable goals.

Google Penalty Rehabilitation

Did the phone stop ringing? Are you checking your spam folder for contact forms? You may be under a Google Penalty without knowing it. We have successfully reformed link profiles and site content to bring sites back into indexing and ranking even higher than before. Our sustainable and ethical approach means you won’t suffer the consequences of a penalty again.

Local SEO

Making sure your business is found locally is critical. From voice search to “near me” queries, if you rely on visits to your location, we can support your business.

WHO Search Engine Optimization Pricing

Every client strategy is unique and we won’t manage each project the same. But, we do provide a consistent and targeted approach to your campaigns using SEO Sprints with a defined beginning and end date and transparent pricing.

WHO Digital Strategy SEO management fees are based on projects or sprints to provide clear deliverables and time management.

Sprints can be repeated and expanded as needed for ongoing services. Our processes can be designed to either “do-it-for-you” or “do-it-with-you” depending on your resource needs.

We begin each project by providing clients with full access to reports, timelines, and establishing the desired outcomes. We believe clients should be involved, participate, and feel confident that we are working together toward the same goals. 

To get a Free Quote for SEO Services, get in touch!