Message from White Hat Ops on Website Security, Marketing, and Community in Covid-19


In these uncertain times, I wanted to send a note with a few thoughts on strategy, business, and our commitment to you during COVID-19. We are taking this matter very seriously and are here to help if needed.

This month, we have worked with several companies who needed to quickly respond to the impact on their business, employees, and supply chains. Other companies have had solutions or opportunities that needed to be brought to the attention of a new or larger audience.

Following in the footsteps of my mentors, one of our goals is to “Do Good.” We plan to help you do good this year as we all pull together to weather this shift in business and marketing. If there is anything we can do to help reach the right audience or plan and pivot on a new strategy, we want to assure you we will be here for you. 

Your online presence is critical as more people move to remote-based work, make decisions online, and move from networking and trade shows to online and virtual events. We are already making changes and updates with clients with large venue spaces or community based activities. We will continue monitoring trends, traffic, and goals for opportunities to help all our clients and our community.

What We Can We Do Together

As a Houston-based company, I have learned from local disasters not to ask people if I can do anything to help someone. Most people will quickly and proudly answer, “no thanks, we are okay.” It is better to be proactive and offer specific solutions. 

If you are wondering what you may need to do for your business, here are a few examples of specific tasks that you should be thinking about. Can we do any of the following for you?

  • Evaluate site updates, backup schedules, and access to websites and channels. Note: Holidays such as spring break and reduced work hours are historically prime targets of hackers, social engineers, and more. Stay safe. We can help backup your website and social channels, update versions of software, and make sure only the right people have access.
  • Help evaluate market segments, trends, and competitive analysis for new products or shifts in how people are searching.
  • Place emergency messages and notifications on websites and media channels for canceled events, response messages, or product stocking schedules.
  • Update your business hours, contact info, or posts on websites and Google My Business listings for companies working remotely.
  • Evaluate and match any new messaging with ongoing advertising.
  • Change target audiences for advertising to correspond with new messaging.
  • Evaluate new Cost Per Acquisition targets for advertising. With some competitors pulling back from advertising online, it can leave an opportunity gap and lower your cost per acquisition. It may be time to double down.
  • Set plans now around marketing initiatives for when people want to return to community based activities and how to be in the strongest position organically with new campaigns.

Many of you have been working with me for over 10 years and we have weathered many a storm or recession together. We expect this to be a difficult time for some, others will come out the other side stronger. I am confident we have the ability to work together and prevail in the end. 

Let us know how you are doing and do let us know if you need assistance with your website or online marketing channels.

Thank you for your time and talk to you soon,